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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

A) Mark the field as the Primary Key.
B) Use Email Address as Subscriber Key.
C) Select 'Deduplicate by Email' checkbox.

2. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their senderreputation?

A) Nothing - bounce rates up to 30% are acceptable.
B) Continue monitoring the bounce rate for changes.
C) Remove the bounced addresses before the next send.

3. A marketer wants to increase theengagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?

A) Engagement Split
B) Wait Until Activity
C) Einstein STO Activity

4. A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A) Schedule and activate Triggered Sends for the messages in the journey.
B) Select theRecurring schedule type for the entry source in Journey Builder.
C) Select an automation to populate the Entry Source Data Extension.

5. Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?

A) Einstein Content Selection
B) Enhanced Dynamic Content
C) Einstein Coy Insights

Solutions: