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Comprehensive Version and Good Service

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PDF Version

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Online Version

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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

A) Form completions
B) Email opens
C) Link clicks
D) Page visits
E) Unsubscribe

2. What variable tag must be included in an email to allow prospects to manage their email preferences?

A) %%opt_out%% or %%email_preference_center%%
B) %%unsubscribe % or %% opt_out %%
C) %%unsubscribe %% or %% email_preference_ center %%
D) %%opt_out%% report_spam %%

3. The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

A) Scoring rules
B) Prospect's Audits tab
C) Automation settings
D) Lifecycle report

4. New prospects match a dynamic lists rule criteri
a. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

A) The prospects are added to the program and automatically start processing through the program.
B) The prospects remain on the list, but are NOT added to the program until the next day.
C) The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
D) The prospects are added to the program, but wait for a user to manually select them to process.

5. How could a visitor convert to a prospect?

A) Open a Marketing Cloud Account Engagement email
B) Download an eBook
C) Watch a video hosted in Wistia
D) Submit a Marketing Cloud Account Engagement form

Solutions: