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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

When are visitors converted to prospects?

A. When they run through completion actions
B. When a prospect fills out a form or form handler
C. When an automation rule runs
D. When the prospect visits a Marketing Cloud Account Engagement landing page

Question 2

A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?

A. All prospects on the recipient list
B. All prospects new to the program
C. All prospects on the suppression list
D. All prospects in the program

Question 3

A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement.
How does the marketer satisfy this request?

A. The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.
B. The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.
C. The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing Cloud Account Engagement.
D. The marketer archives the prospect, but cannot permanently delete their data.

Question 4

A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?

A. Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.
B. Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.
C. Refer to the list email send report to see if a suppression list was used.
D. Determine if the prospect has a valid "Assigned User" to send the email from.

Question 5

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

A. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Solutions: