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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Competitive Positioning | - Common objection handling scenarios - Differentiation of IBM analytics vs competing BI platforms |
| IBM Analytics Solutions Overview | - IBM SPSS and predictive analytics basics - IBM Cognos Analytics overview and capabilities - IBM Planning Analytics overview |
| Midmarket Positioning and Sales Approach | - Understanding midmarket customer needs and buying drivers - IBM sales methodology and solution positioning |
| Customer Use Cases and Value Messaging | - Forecasting and planning scenarios for midmarket organizations - Reporting, dashboarding, and business intelligence use cases |
| IBM Business Analytics Portfolio Overview | - Key value propositions of IBM Business Analytics solutions - IBM analytics and data platform overview for midmarket customers |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. Which entitlement type does a user need to receive a personalized report from IBM Cognos Express?
A) IBM Cognos Express Performance Management User
B) No entitlement is required
C) IBM Cognos Express Consumer User
D) IBM Cognos Express Recipient User
2. Your prospect said. "We don't have the resources or expertise in IT to implement this solution". How would you overcome the objection?
A) Show value/cost of doing nothing. Start small, show immediate value, then grow. Use trial to demonstrate ease and value.
B) Limited IT skills are required to install and maintain IBM Cognos Express. In addition. Partners can help with building trusted data and initial applications, the system can be owned and operated by a technical business user. Offer partner demos or a partner led try and buy.
C) If the prospect has only a few OLAP cubes, there is a reasonable case to be made to migrate to ICAS (IBM Cognos TM1) as it is a highly rated OLAP server. If they have many heterogeneous OLAP sources, this may be a better fit for the enterprise solution.
D) Look at total cost of ownership (entitlements, IT installation, configuration and programming)
3. Identify the offering that is NOT a part of the IBM Midmarket portfolio:
A) IBM SPSS Modeler
B) IBM Social Media Analytics
C) IBM SPSS Data Collection
D) IBM Cognos Express
4. How would you overcome the objection "IBM is too expensive"?
A) Limited IT skills are required for Express to be installed and maintained; no coding required. Partners can help with building trusted data and initial applications and the system can be owned and operated by a technical business user. Offer the Partner demos or a Partner led try and buy.
B) Stress the "Easy to Buy" message; the products are packaged and priced right. Start small, start anywhere, deliver immediate value, and grow. Investigate the availability of compelling IBM Global Financing offerings
C) Compare total cost of ownership (entitlements, IT installation, configuration and programming)
D) Start small, show immediate value then grow. Use trial to demonstrate ease and value. Demonstrate how they can leverage Excel skills
5. What is the software growth opportunity in the Business Analytics Midmarket?
A) The Midmarket has not grown year over year
B) The Midmarket is growing slower than the overall Business Analytics software market
C) The Midmarket is growing faster than the overall Business Analytics software market
D) The Midmarket is growing on par with the overall Business Analytics software market
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |

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