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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A) Add engagement history lightning component to lead & contact page layouts.
B) Add engagement history metrics related lists to campaign page layouts.
C) Add emails to campaign start displaying engagement history metrics on campaigns.
D) Add engagement history activity related lists to lead & contact page layouts.

2. LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

A) Hire an agency to create content.
B) Post content from other websites on your own site.
C) Start a company blog and promote a few high-quality pieces of content.
D) Focus on creating as much content as possible.

3. "The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A) Configure users > set up a queue > have nurture programs assign prospects to the queue
B) Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
C) Configure users > set up a user group > have nurture programs assign prospects to the user group
D) Configure users > set up a round robin > have nurture programs assign prospects to the round robin

4. Which one is Marketing Cloud Account Engagement Video Connector

A) YouTube
B) Vimeo
C) Dailymotion
D) Wistia

5. LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A) Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
B) Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
C) Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
D) Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

Solutions: