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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

Following a batch email sent. Northern Trail Outfitters wants to update an email link's URL.
Which action should be recommended?

A. Navigate to the Job Links tab In My Tracking and update the URL.
B. Navigate to the email in Content Builder and update the URL.
C. Navigate to URL Expiration in Setup and update the URL.

Question 2

A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

A. A subscriber was not selected in the Subscriber Preview tab.
B. Test sends are rot recorded on the Send Log Data Extension.
C. The send exceeded the maximum test send threshold.

Question 3

Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A. Reply Mail Management
B. Parameter Management
C. Publication Lists

Question 4

The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

A. Nothing - bounce rates up to 30% are acceptable.
B. Continue monitoring the bounce rate for changes.
C. Remove the bounced addresses before the next send.

Question 5

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

A. Exits
B. Goals
C. Decision Splits

Solutions: