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Adobe AD0-E552 Exam Syllabus Topics:

SectionWeightObjectives
Architecture and Setup (15%)15%- Configure settings and integrations
  • 1. Microsoft Dynamics integration
  • 2. Salesforce integration
- Understand Marketo Engage architecture components
  • 1. Workspaces and partitions
  • 2. User roles and permissions
Email Marketing (30%)30%- Deliverability best practices
  • 1. Spam and deliverability
  • 2. Email authentication
- Create and manage email programs
  • 1. A/B testing
  • 2. Email design and testing
- Email marketing compliance
  • 1. CAN-SPAM and GDPR compliance
Advanced Concepts (10%)10%- API and integrations
  • 1. API basics
  • 2. Webhooks
- Marketo Drift integration concepts
  • 1. Chatbot integration basics
Lead Management (25%)25%- Smart Lists and Smart Campaigns
  • 1. Smart List filters and triggers
  • 2. Campaign logic and flow steps
- Database management
  • 1. Field management
  • 2. Data import and management
- Lead lifecycle management
  • 1. Lead nurturing
  • 2. Lead scoring
Analytics and Reporting (20%)20%- Analytics and attribution
  • 1. Attribution models
  • 2. Revenue explorer
  • 3. Program analyzer
- Reporting tools
  • 1. Email insights
  • 2. Engagement reports

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